Facebook + Instagram
Facebook Page and Instagram professional-account comments through the official Meta API.
Every comment under your paid ads — from scam to sale
Protect your ads.
Convert the comments.
Parlow removes spam and scams, answers buyer questions in the brand's voice, escalates sensitive conversations and shows which objections are hurting paid-ad performance.
14-day trial · no card required · nothing goes live without your approval
app.parlow.com/opportunities
Parlow
Overview
Opportunities6
Inbox
Ads
Protection3
Insights
Buyers waiting
live
MA
maya.reyes Does this ship to Canada? Thinking of ordering the set 🇨🇦
Purchase intent · 94%waiting 4munder ad: 🧴 Summer Drop · UGC hook
BE
ben.dimitrov Is the price in USD? How much in CAD after duties?
Pricing · 90%waiting 11munder ad: 📦 Intl test · Shipping promise
DE
derek.okafor Can I use this with retinol? I'm on it twice a week.
Compatibility · 90%reply draftedunder ad: ⭐ Retargeting · Reviews
OM
omar.sato $48 for a serum is too expensive tbh
Objection · 87%→ Insightsunder ad: ✨ Summer Drop · Before/after
Comments
yourbrand Sponsored The serum your feed won't stop talking about
● watchingComment hidden by Parlow
scam · impersonation · hidden automatically
9
buyers answered
14
spam hidden
2
escalated
13
objections logged
02 / Where it works
Meta ad comments.
Clearly scoped.
One queue for comments on Facebook and Instagram ads. Each item keeps its platform, placement and ad attached.
Paid ads + dark posts
Comments stay connected to the exact ad and campaign, including unpublished Page posts where permissions allow.
Reply, hide, restore
Draft or publish public replies, hide scams and restore mistakes—with approval controls and an audit trail.
TikTok is not advertised as supported until production permissions are verified. Organic post coverage depends on the connected account and Meta permissions.
03 / The routing layer
One feed.
Four very
different jobs.
Parlow reads the context, identifies the risk or opportunity, then chooses the next move. Your team sees the reasoning, not another black box.
M
New comment · Summer serum ad
“Does this ship to Toronto? Also, is this your real support account?”
01
Scam or impersonator
Hide instantly
Undo stays available
02
Sensitive or angry
Send to a person
Never auto-answered
03
Buyer question
Draft a grounded reply
Cites your product knowledge
04
Objection or intent
Surface the opportunity
Tied back to the exact ad
Ad intelligence
Your comments are a focus group your ad account ignores.
1
Per-ad comment behaviour
Which creative attracts buyers, which attracts scams, where questions pile up unanswered — ad by ad, campaign by campaign.
2
Objection intelligence
“Too expensive”, “does it actually work” — recurring objections are grouped, counted and linked to the exact comments, so landing pages and creative can answer them.
3
Knowledge gaps
Questions your knowledge base couldn't answer become a to-do list: add the fact once, and every future reply knows it.
Insights are phrased as observed patterns in your comments — Parlowdoesn't make causal claims about ROAS unless real attribution exists.
Built for agencies
Five clients or thirty — one queue, separate worlds.
Per-brand everything
Each client brand keeps its own knowledge base, brand voice, playbooks and operating mode. Nothing leaks between clients.
Cross-brand inbox
Your moderators work one prioritized queue across every client, with brand filters when they need to focus.
Clients see only their brand
Invite a client as an approver or a read-only viewer, scoped to their brand. They approve replies; they never see your other clients.
Reports that write themselves
Monthly client reports — volume, response time, protections, objections, confirmed clicks and conversions — shareable by link, white-label on Agency Pro.
Safety & control
Automation you can leave alone with your reputation.
Observe before automating
New brands start by classifying, drafting and recommending — with zero external actions. You see exactly what would happen before enabling anything.
Approval mode by default
Drafts wait for a human. One click approves, edits or rejects — and every edit teaches you where the voice needs tuning.
Autopilot, only where you allow it
Only explicitly enabled, low-risk playbooks run unattended — under confidence thresholds and rate limits, with a full audit log and instant undo.
A real kill switch
One control stops every outbound action across every brand instantly. Pause a single brand's automation just as fast.
Also enforced in code: webhook signature verification · tokens encrypted at rest · idempotent outbound actions · structured audit log on every action · sensitive comments always escalate, in every mode.
Pricing
Priced like the revenue software it is.
Every plan starts with a 14-day trial in approval mode. You decide what goes live.
Brand
One brand, fully protected and answering its buyers.
$199 /mo
1 brand · 10,000 comments/mo
- One brand
- Meta connection
- Shared inbox
- Protection
- Suggested replies
- Shadow and approval modes
- Basic insights
Growth
A larger brand with autopilot and conversion tracking.
$399 /mo
1 brand · 40,000 comments/mo
- One larger brand
- Higher limits
- Autopilot
- Conversion tracking
- Advanced insights
- More team members
Most popular
Agency
Up to 10 client brands under one roof.
$799 /mo
up to 10 brands · 120,000 comments/mo
- Up to 10 brands
- Cross-brand inbox
- Client access
- Reports
- Approval workflows
- Agency analytics
Agency Pro
Up to 30 brands, white-label reporting, advanced roles.
$1,499 /mo
up to 30 brands · 400,000 comments/mo
- Up to 30 brands
- Higher usage
- White-label reports
- Priority support
- Advanced roles
- Additional automation controls
Every plan starts with a free 14-day trial with everything unlocked — no card required. Billing via Razorpay. Prices exclude tax.
Good questions
Before you connect.
What does Parlow actually do?
It watches every comment underneath your paid social ads and handles each one by type: spam and scams get hidden, buyer questions get answered in your brand voice from your own knowledge base, sensitive conversations get escalated to a human, and recurring objections are aggregated into insights about your ads and landing pages.
Which platforms are supported?
Meta is the priority: Facebook Page comments and Instagram comments, including under paid ads and dark posts where API permissions allow, with public replies, hide/restore and likes. TikTok endpoints are implemented but we don't claim full TikTok support until production API permissions are verified on a live app.
Can I try it without connecting my ad account?
Yes — onboarding can import a realistic simulated ad account (ads, comments, knowledge) that runs through the exact same pipeline, and a live-traffic simulator lets you watch classification, playbooks and approvals work end to end. Nothing is ever shown as "connected" unless it really is.
Will the AI make things up?
Replies are only drafted from knowledge sources you added — shipping policy, pricing, product facts — and each reply cites its source. When nothing matches, or confidence is low, it drafts a holding reply for human approval instead of guessing. Prohibited claims and restricted words are stripped at draft time.
What about revenue numbers?
Parlow never estimates revenue. Assisted revenue appears only when it's backed by a real event: a tracked-link conversion, a coupon redemption, a commerce webhook, or a value you enter when marking a comment converted. Otherwise you see operational metrics only.
How does it work for agencies?
A workspace holds multiple client brands, each with its own knowledge base, brand voice, playbooks and operating mode. Roles run from agency admin down to read-only client, clients can be invited to approve replies for only their brand, and monthly reports are shareable (white-label on Agency Pro).
What happens to sensitive or angry comments?
They always escalate to a human — in every operating mode, enforced in the engine rather than by a configurable rule. Complaints are draft-only: the system prepares context but never auto-replies.
Is my account safe?
Connections use the official Meta OAuth flow — never your password. Webhook payloads are signature-verified, platform tokens are encrypted at rest (AES-256-GCM), sessions are httpOnly cookies, and every automated action is idempotent and logged.
Your ads are talking.Start answering.
Connect your comments and see the missed buyers, visible scams and repeated objections hiding under your ads.